Wednesday, 29 July 2015

Playing To Your Strengths As A Blogger

I've been in one of those annoying blogger moods for ages recently where I just think my blog is shit and compare every little thing about it to other people's. Woe is me - I know, right. Anyway, I'm not writing this blog post to moan about my own problems, I wanted to talk about playing to your strengths as a blogger...

I think, nowadays, people have high expectations of bloggers and their blogs. Mainly because, for some people, they're blogs are actually their business. They make an income from their website so, clearly, it needs to look professional and reach a certain standard. 

For most of us, though, it's just a hobby. But because there are just so many blogs out there it can be very easy to fall in a trap of thinking your blog is crap because it's not good as Inthefrow's or Llymlrs' or whoever else. As bloggers, most of us take on the role of writing, photography, editing etc and it can be a lot to deal with. Which is why I think, instead of trying to compete with others, it's best to play to your own strengths.

I'd love my blog to have amazing photography but, realistically, it just isn't going to happen. Photography isn't really my strong point - it just comes with having a blog. And although I actually really enjoy taking photos, now, and feel like my photography has improved hugely since I began, it'll never be as good as I'd like it to be.

I'd also like to feature fashion more but, as much as it pains me to admit it, I'm just not that fashionable. I don't really wear anything interesting and I'm not going to buy a whole brand new wardrobe and wear things I feel uncomfortable in, in order to do fashion posts.

So what do I want to blog about? For me, I just really enjoy writing. That was the only reason I really started this blog. I'd finished my Journalism degree and realised I didn't really have a strong portfolio of written work so decided to start a blog so I'd have something to put on my CV. 

I also like writing about beauty. I worked for Clinique for a year before my current job and managed to rack up a laaat of beauty/skincare products thanks to staff discount (boy do I miss that) so it's nice to have somewhere to babble on about my favourite lipstick or cleanser or whatever.

I guess the point I'm trying to make with this post is that I don't think any blogger should feel like they have to be good at everything in order to blog. People read different blogs for different reasons. 
For example, if I want a good thought-provoking read, I'll go to Hannah Gale. If I want dreamy photography, then I'll head to Milk Bubble Tea. If I want beauty, then I'll go to Gh0stparties. I love how a lot of bloggers are starting to branch out into a variety of posts rather than sticking to a niche but I also don't think there's anything wrong with just sticking to what you know and what you are good at.

So, yeah, if writing is your thing, don't fret for hours about trying to get the perfect pinterest-worthy photo to accompany your post. If you're happy just writing about beauty, don't feel like you have to do a forced fashion post. Play to your strengths and your posts will reflect that rather than trying to do things that, simply, just aren't your thing. You're not superwoman, remember.

What do you guys think?

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