Thursday, 10 March 2016

Breaking The Blogger Mould

You can probably tell by how sporadic and random my posts are, at the moment, that I'm in a right old unmotivated state when it comes to blogging. I have been for months, to be honest. I think a lot of it comes down to seeing how polished and professional some peoples blogs are and then seeing mine and thinking it looks like some kind of a school project in comparison, lols.

Anyway, the point of this post is to say that as much as I LOVE the polished and professional blogs, I also really love the other ones. The ones that are a bit more, erm, realistic? This is kind of the wrong word to use I guess because what is realistic, really? My kind of realistic is throwing my pyjamas on the minute I walk through the door, coming up with every excuse possible to avoid the gym and constantly craving a Dominos whilst attempting to make something 'healthy', instead. But that's not everyone. Some people are polished and professional, IRL. They are go-getters. They work up early, do some yoga, go to meetings, wear nice clothes etc etc. And that's cool. People are different and for, this reason, I guess blogs need to be too. 

Because some people want to read about LFW and others don't. Some people want to read healthy recipes, others want to know how to make the best cupcakes. Some people want high-end make up tutorials, others want high street. And some people just want a good old balance of both. I'd say I'm the latter. I like to see how different people live, basically. I'm nosey. I love watching Vegan 'What I Eat In A Day' videos - even though I'm not vegan. Because I'm just interested in that lifestyle and one day might attempt to take it up. And as much as I'm a bargain hunter, I'm actually way more interested in high-end make up than high street purely because it's just one of those things that I love treating myself to. I'd rather have a small collection of make up I love than a huge collection of things I'm just meh about.

What I'm getting at is that I don't think anyone fits a particular mould so I really, really don't think blogs need to either. I remember when I did journalism at uni and we created magazines and had to describe our target audiences in detail and it pissed me off. Because, yes, you can sort of guess what your target audience will be but you can never account for everyone. Like Good Luck Charlie is a disney programme for kids but I still used to watch it when I was like 18, lols. And I might not be able to afford half of the shit that's featured in Vogue but I still like to read it and have it chilling on my coffee table.

This has ended up being a big ol' ramble really, hasn't it? But the point is - if you're worrying your little ass off about how your blog isn't as pretty as someone elses, or how your content might seem a bit different to others etc - don't. You don't need to fit a certain mould because, in all honesty, I don't think there is one. There are so many blogs out there these days and so many people reading them that I really do think you can write whatever you want and there will be someone interested in it. I mean, I watch vlogs where the people in them literally do nothing. Like, they won't even leave their house, all day. Yet there's something intriguing about it. I want to know what they had for lunch, what time they got up etc (this makes me sound way more stalker-ish than I actually am, lols). 

So, don't worry about trying to have the best photos, the latest lipstick to review, a magazine style layout. Trying to 'fit the mould'. Because, lucky for us, it seems to have been broken. There's no set way to blog or vlog anymore. Because, lets be honest, everything has been done, pretty much. If you review a new foundation, chances are, 20 other people will in the same week. If you film a 'What I ate in a day' video, there'll probably be 30 other people doing the exact same thing. There's no point stressing about trying to be better than others because there's just many people out there to compete with.

I like how blogging has become more accessible - that there's so much content out there to choose from and there'll nearly always be something for everyone. Yes, it's got more competitive. People are much more picky about photography and lighting and what not. Hey, even I won't upload a photo that isn't taking in natural light but I guess that's just the perfectionist in me. But it's got to a point where you really can write about anything. We're not stuck to reviews and 'how I edit my Instagram' posts. You really can just write a load of shite (example no 1 right, here...) and some people will probs be interested. 

What are your thoughts? Do you think there's less of a 'blogger mould' these days?

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